Tuesday, April 27, 2010

Pandora Ads

I'm really disappointed with the ads on Pandora. I think that these things could be really, really well targeted with a little bit of thought and care. I mean, really, there's more possibility for targeting there than even Facebook, if you think about it. On Facebook they know a lot of words about you, but on Pandora they know not only what kind of music you like to listen to, but what you're in the mood for RIGHT NOW. They know algorithms (although I'm pretty sure that their algorithm has a sense of humor and likes to fuck with me), so why is it that, when I'm listening to a station that you made for me based on my immediate desire to listen to Talib Kweli and Saul Williams, you try to sell me tickets to a Dave Mathews concert? Seriously? This is the conclusion you draw from my listening habits?

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